Bachelor of Mass Media and Communication

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Bachelor of Mass Media and Communication

Welcome to the Bachelors in Mass Media Communications at AIU, where we embrace an andragogy-driven education model that empowers adult learners to thrive in the dynamic field of media. Our innovative Online Mass Media Communications program offers a comprehensive curriculum designed to equip you with the skills and knowledge necessary for success in today’s digital landscape. With a focus on practical application, our Mass Media Communications degree integrates the latest trends and technologies, ensuring you are well-prepared for a range of careers. Join us to explore the multifaceted world of media and communication through our virtual Bachelors in Media Studies at your ease, tailored to fit your lifestyle and career aspirations. Transform your passion for storytelling into a rewarding career with our Digital Media and Communication degree!

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Core Courses & Topics: Bachelors in Mass Media Communications

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list, as AIU programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at AIU?

Check here: Course and Curriculum

In the Bachelor’s degree in Mass Media Communications program, students engage with a diverse array of core courses designed to build a strong foundation for careers in Mass Media Communications. The curriculum emphasizes essential skills in media production, equipping you with practical experience and theoretical knowledge. From understanding the principles of public relations to exploring the intricacies of digital storytelling, each course is crafted to prepare you for various pathways in the industry. Whether you aspire to work in public relations, media production, or other facets of the media landscape, this comprehensive and holistic program ensures you develop the expertise needed to excel in your chosen field with confidence.

Introduction to Mass Media
Media Writing and Reporting
Digital Media Production
Media Ethics and Law
Public Relations Principles
Visual Communication
Advertising Fundamentals

Media Research Methods
Broadcast Journalism
Social Media Strategies
Multimedia Storytelling
Media and Society
Communication Theory
Crisis Communication

Orientation Courses

The orientation courses in the Bachelors in Mass Media Communications program provide a foundational overview of essential topics that are vital for success in the field. Students will explore core areas such as communications, where they learn the principles of effective messaging and audience engagement.

The curriculum includes an introduction to media production, offering hands-on experience in creating content across various platforms. Additionally, courses in public relations introduce students to strategies for managing brand communication and stakeholder relationships. With a focus on social media, students gain insights into modern digital communication strategies, while an exploration of communication theory lays the groundwork for understanding the impact of media on society. These orientation courses are designed to prepare students for a dynamic and evolving career in the mass media degree landscape.

Communication & Investigation (Comprehensive Resume)
Seminar Administrative Development (Book Summary)
Organization Theory (Portfolio)

Seminar Cultural Development (Practical Experience)
Experiential Learning (Autobiography)
Seminar International Development (Publications)

Research Projects

At AIU, the Bachelors in Mass Media Communications program offers students the opportunity to engage in diverse research projects that enhance their understanding of the field. Students in the mass communication major can explore topics such as digital journalism and broadcast media, allowing them to analyze current trends and practices within mass media.

These projects foster critical thinking and professional communication skills essential for future careers. In addition, members of the public relations student society can collaborate on research initiatives that examine effective strategies for managing public perception and communication. With a focus on media research, these projects not only enrich the learning experience but also prepare mass communication students for practical challenges in the industry. Plus, financial aid options are available to support students as they pursue their passion for a mass communication degree.

MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)

Publication – At AIU, the Bachelors in Mass Media Communications program encourages students to engage actively in student publications, providing a dynamic platform for creativity and collaboration. As part of the mass communication major, students can contribute articles, research, and multimedia projects that explore vital topics within mass media, public relations, and professional communication.

The publications not only showcase the talents of mass communication students but also foster a sense of community, particularly through initiatives like the public relations student society. By participating in these projects, students gain valuable experience in media research and content creation, enhancing their skills and preparing them for successful careers in the industry. Additionally, financial aid resources are available to support students in their pursuit of a mass communication degree, ensuring they have the opportunity to contribute meaningfully to the publication landscape.

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Thesis Defense in Culmination of Bachelors in Mass Media Communications

As part of the Bachelors in Mass Media Communications program, the thesis defense represents a crucial milestone for mass communication students, allowing them to showcase their research and expertise. This process provides an opportunity to delve deep into topics related to mass media, public relations, and professional communication, demonstrating their ability to critically analyze and contribute to the field.

Each student presents their findings, highlighting the significance of their media research and its implications for contemporary practices. Engaging with faculty and peers during this defense not only fosters a supportive academic environment but also enhances the collaborative spirit within the mass communication major.

Bachelors in Mass Media Communications Student Experience

The student experience in the Bachelors in Mass Media Communications program at AIU is enriched by AI-driven education, which tailors learning to individual needs and enhances engagement. Through a dynamic curriculum focused on media studies, students develop essential communication skills that are critical in today’s fast-paced media landscape. The program offers comprehensive training in areas such as broadcast media and broadcast journalism, equipping students with practical expertise and theoretical knowledge. Students actively participate in professional organizations, providing valuable networking opportunities and real-world insights into the industry. This blend of innovative technology and hands-on experience prepares graduates for successful careers in communication and media program, ensuring they are well-equipped to thrive in various media roles.

Community & Social

At AIU, the Bachelors in Mass Media Communications program fosters a vibrant community that transcends the boundaries of traditional online education. Through various digital platforms such as MYAIU, AIULink, and AIUTV, students interested in pursuing graduate studies and enhancing their career development can connect with peers, alumni, and faculty. The program emphasizes collaboration and networking through events like symposiums, webinars, and virtual conferences, enabling students to engage in meaningful discussions about topics like news writing and media research.

The robust support system, which includes career services and access to academic advisors and tutors, ensures that students learn critical thinking and practical skills necessary for success in the competitive job market. Additionally, resources like the Language Center offer opportunities to strengthen foreign language skills, further enhancing employability. With these collaborative tools and community connections, students in the online programs of Mass Media Communications degree can thrive both academically and professionally, preparing them to pursue graduate studies and craft impactful careers in media and communication.

Academic Resources

The Bachelors in Mass Media Communications program at AIU offers a wealth of academic resources designed to support student growth, development, and the achievement of their goals. The Virtual Campus integrates a vibrant community with over 25 unique tools, ensuring that students receive the motivation and inspiration needed to reach their full potential. Among these resources is a new Virtual Reality 3D immersive experience that enhances learning through innovative technology.

The AIU Online Library provides access to 260,000 books and over 30 million peer-reviewed academic articles, journals, and publications, making it an invaluable resource for research in media and communication. Additionally, students can access and contribute to more than 105,000 AIU-created academic contents shared on the Merlin Media Center, allowing for collaborative learning and hands-on experience in various media projects.

With a focus on problem-solving and practical application, the program prepares students for high-demand career opportunities in fields like journalism, web design, and public relations. The small class sizes foster personalized attention and engagement, ensuring that students develop strong communication skills and gain the necessary knowledge to excel in their studies and future graduate studies. Through these comprehensive academic resources, AIU students are well-equipped to navigate the complexities of the media landscape and achieve their professional aspirations.

Virtual Campus

Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.

My AIU Elements

MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.

AIU TV & Radio

The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.

AIU Campus Mundi

AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.

Graduation Ceremony

Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.

Video Thumbnail: AIU Symposium Universe is alive best ways to avoid burnout by Julia Koifman

Symposiums & Webinars

At AIU, the Bachelors in Mass Media Communications program hosts international symposiums that serve as a platform for students and professionals to engage in meaningful discussions about the evolving landscape of media. These events focus on various aspects of the field, including advertising, broadcast, news, and communications, while also highlighting the importance of the arts and radio in shaping societal narratives.

Live Classes

In the Bachelor’s in Mass Media Communications program at AIU, students benefit from the unique structure of two live classes each day, fostering an interactive and engaging learning environment. This format allows students to deepen their knowledge and skills in essential areas such as journalism, writing, and media production, while also encouraging collaboration with peers and faculty. The program’s emphasis on real-time interaction enhances the educational experience, enabling students to discuss contemporary issues in business and media as they relate to their major. By participating in these live sessions, students gain valuable insights and hands-on experience, equipping them with the tools needed to excel in their careers and fully prepare for the evolving demands of the media landscape.

AIU Live Classes Examples on Mass Media Communications:

Special Projects, Research Publications, & Co-Authoring

In the Bachelors in Mass Media Communications program at AIU, students have the unique opportunity to engage in special projects, research publications, and co-authoring initiatives that enhance their academic experience and career prospects. Collaborating with faculty on innovative research allows students to create impactful work that can be shared with potential employers in the ever-evolving media landscape.

These projects are integrated into various classes and courses, providing practical applications of theoretical knowledge while preparing graduates for the competitive job market. By contacting industry professionals and engaging with real-world issues, students not only expand their understanding of media dynamics but also build a portfolio that showcases their skills and expertise to future employers. This hands-on approach fosters a rich learning environment, ensuring that graduates are well-equipped to thrive in their chosen careers.

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Career Center for Bachelors in Mass Media Communications

The Career Center at AIU plays a vital role in supporting students in the Bachelor’s in Mass Media Communications program as they prepare to enter the workforce. Through a range of classes and courses, students learn not only the fundamentals of media and communication but also essential skills for navigating the global job market. The Career Center provides resources for students to explore various career paths in government, private industry, and the science of media, helping them develop a clear understanding of their options.

Students can easily contact career advisors for personalized guidance, networking opportunities, and workshops focused on building resumes and interview skills. By fostering connections with industry professionals and organizations, the Career Center ensures that graduates are well-equipped to thrive in a diverse culture and dynamic world, ready to make meaningful contributions to their chosen fields.

Job Description

The Bachelor’s in Mass Media Communications program at AIU prepares students for a diverse array of career opportunities in the dynamic media landscape. With a focus on practical skills and theoretical knowledge, graduates are equipped to excel in various roles that shape how information is created, disseminated, and consumed. The program emphasizes critical thinking, creativity, and effective communication, enabling students to navigate the complexities of media in today’s society. As they engage with real-world projects and industry professionals, students build a strong foundation for success in multiple sectors.

Potential Job Roles:

Journalist
Public Relations Specialist
Broadcast Producer
Social Media Manager
Advertising Executive
Content Creator
Media Planner
Communications Coordinator
Digital Marketing Specialist
Radio Host
Film and Video Editor
Research Analyst
Copywriter
Event Coordinator
Media Relations Manager

These roles highlight the versatility of a mass media communications degree and the broad range of career paths available to graduates.

Tools for Bachelors in Mass Media Communications at AIU

In the Bachelor’s in Mass Media Communications program at AIU, students utilize a variety of industry-standard tools that enhance their learning and skill development. These tools are crucial for mastering different aspects of media production, communication, and research. Key tools include:

Adobe Creative Cloud – Adobe Creative Cloud
Canva – Canva
Hootsuite – Hootsuite
Final Cut Pro – Final Cut Pro

WordPress – WordPress
Google Analytics – Google Analytics
SurveyMonkey – SurveyMonkey

These tools are invaluable for mastering various skills in media production, design, and analytics, helping students succeed in their academic and professional endeavors.

Associations for Bachelors in Mass Media Communications

Various professional associations play a crucial role in supporting their members through resources, networking opportunities, and advocacy. These organizations cater to a wide range of fields and provide valuable information and services. Below are some notable associations you might find helpful:

American Medical Association (AMA) – www.ama-assn.org
National Education Association (NEA) – www.nea.org
American Bar Association (ABA) – www.americanbar.org
Society for Human Resource Management (SHRM) – www.shrm.org
Institute of Electrical and Electronics Engineers (IEEE) – www.ieee.org

Explore these associations to discover a wealth of information and support tailored to your professional needs!

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Bachelors in Mass Media Communications Requirements

To be eligible for admission to the Bachelor’s program in Mass Media Communications, candidates must meet the following educational requirements:

– High School Diploma, GED, or Equivalent : Applicants must have a High School Diploma, General Educational Development (GED) certificate, or an equivalent qualification from an accredited institution. This ensures that students possess the foundational knowledge necessary for success in the program.

Prospective students are encouraged to demonstrate their passion for media and communication through relevant coursework, extracurricular activities, or work experience in the field.

How Can You Apply?

Steps to Apply for a Bachelor’s in Mass Media Communications at AIU

Browse Through the Course: Explore the Bachelor’s in Mass Media Communications program on the AIU website to understand the curriculum, faculty, and career opportunities available.
Enter Details: Complete the online application form by providing your personal and educational information. Ensure all details are accurate for a smooth application process.
Submit Application: Review your application to confirm all information is correct, then submit it through the AIU application portal.
Await Contact from an Academic Advisor: After submission, one of the academic advisors will reach out to you to discuss your application, answer any questions, and guide you through the next steps.

Following these steps will help you successfully apply for your desired program!

Financial Support & Scholarships

AIU offers a variety of financial support options and scholarships for students pursuing a Bachelor’s in Mass Media Communications. These resources are designed to help make your education more affordable and accessible. Prospective students are encouraged to explore scholarship opportunities based on academic achievement, financial need, and other criteria. Additionally, AIU’s financial aid office is available to assist with loan options, grants, and payment plans, ensuring you have the support needed to focus on your studies and succeed in your chosen field.

What’s the Total Cost for Bachelors in Mass Media Communications at AIU?

The AIU online tuition for the Bachelor’s in Mass Media Communications at AIU is structured to be affordable and flexible for students. Tuition can be paid in manageable installments, allowing you to spread the financial commitment over time. This approach ensures that you can focus on your education without the burden of a large upfront payment. Additionally, AIU offers various financial aid options to further assist you in making your education financially viable, enabling you to pursue your passion for media and communications with confidence.

FAQs

What can you do with a Bachelor’s in Mass Media Communications?

A Bachelor’s in Mass Media Communications opens up diverse career opportunities, including roles in journalism, public relations, advertising, digital media, and broadcasting. Graduates can work as reporters, social media managers, content creators, media planners, and communications specialists, among other positions. This degree equips you with essential skills in writing, storytelling, and media production, making you a valuable asset in various industries.

Is a Bachelor’s in Mass Media Communications a good degree?

Yes, a Bachelor’s in Mass Media Communications is a good degree for those interested in media and communication fields. It provides valuable skills in writing, critical thinking, and digital literacy, which are highly sought after in various industries. Graduates can pursue diverse career paths and adapt to the evolving media landscape, making it a versatile and relevant choice.

What are the core subjects in a Mass Media Communications degree?

Core subjects in a Mass Media Communications degree typically include:

Introduction to Mass Communication
Media Writing and Reporting
Digital Media Production
Media Ethics and Law
Public Relations
Advertising Principles
Broadcasting and Video Production
Research Methods in Communication

These subjects provide a strong foundation in media theory and practical skills essential for a career in the field.

How long does it take to complete a Bachelor’s in Mass Media Communications?

A Bachelor’s in Mass Media Communications typically takes about four years to complete when attending full-time. However, the duration may vary based on individual circumstances, such as part-time enrollment or transfer credits.