Bachelor of Advertising

School of Business and Economics

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Open Curriculum Design at Atlantic International University

Bachelors in Advertising

The Bachelor’s in Advertising from Atlantic International University (AIU) offers a comprehensive education designed to prepare students for dynamic careers in advertising, marketing, and media. This Advertising bachelor’s degree program equips students with the skills needed to excel in creative advertising and digital marketing, covering areas such as media planning, brand management, and creative strategy.

The Bachelor’s in Marketing and Advertising program includes coursework in advertising campaigns, audience engagement, and copywriting skills. Through an online bachelor’s in advertising, students gain flexibility while mastering advertising and media techniques essential for modern marketing communications.

Graduates with a Bachelor of Arts in Advertising Design will have opportunities to work in media planning, branding and advertising, or digital marketing roles. The program’s focus on creative strategy ensures students are prepared for high-demand careers, driving innovation in advertising through effective audience engagement strategies and cutting-edge digital platforms.

Important: Below you’ll find a summary overview of the subjects and fields you can delve into and engage with throughout the course of your academic journey. It’s important to note that this list is neither exhaustive nor mandatory, as the graduate school and professional programs here at AIU might differ from conventional curriculum. Its main purpose is to serve as a guiding and visual aid. Are you interested in diving deeper into the curriculum framework at AIU?

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Courses and Topics in Bachelors in Advertising

The Bachelor’s in Advertising program at AIU offers a comprehensive education in both traditional and digital advertising. This advertising bachelor’s degree covers essential topics such as media planning, brand management, and marketing communication, equipping students with the skills needed to excel in today’s dynamic advertising landscape. Through courses in creative strategy, copywriting skills, and audience engagement, students learn how to create compelling advertising campaigns that resonate with target audiences.

The program integrates digital marketing, branding, and media strategies, making it an ideal choice for those pursuing careers in advertising or marketing. An online bachelor’s in advertising allows students the flexibility to complete their studies remotely while gaining a media planning and advertising degree. Graduates of this program are well-prepared for roles in creative advertising, brand management, and marketing communications, as well as advanced fields like advertising design and digital marketing.

Introduction to Advertising
Creative Strategy and Execution
Brand Management
Digital Marketing and Advertising
Advertising Campaign Development
Advertising Design and Visual Communication
Advertising Research and Analytics
Ethics in Advertising

Principles of Marketing
Media Planning and Buying
Copywriting for Advertising
Consumer Behavior
Marketing Communication Strategies
Social Media Advertising
Public Relations and Corporate Communication
Audience Engagement and Targeting

Orientation Courses

AIU offers a Bachelor’s in Advertising, providing a comprehensive foundation in creative advertising, media planning, and branding strategies. This advertising bachelor’s degree equips students with essential skills in marketing communication, brand management, and creative strategy, preparing them for dynamic careers in advertising and media. The program includes coursework in digital marketing, copywriting skills, and advertising campaigns, with a strong emphasis on audience engagement.

AIU’s online bachelor’s in advertising allows students to complete their studies remotely, offering flexibility for those balancing work and education. Students also gain hands-on experience through practical projects in media planning and advertising, advertising design, and brand management. Graduates of this bachelor’s in marketing and advertising are well-prepared for various careers, such as media planners, brand managers, and copywriters.

The program’s focus on creativity and strategic, critical thinking also makes it ideal for individuals seeking a career in advertising.

Communication & Investigation (Comprehensive Resume)
Experiential Learning (Autobiography)
Fundament of Knowledge (Integration Chart)
Professional Evaluation (Self Evaluation Matrix)

Organization Theory (Portfolio)
Academic Evaluation (Questionnaire)
Fundamental Principles I (Philosophy of Education)
Development of Graduate Study (Guarantee of an Academic Degree)

Research Projects in Bachelors in Advertising

The Bachelor’s in Advertising program at AIU provides students with the skills needed to thrive in the fast-paced world of media and marketing. The program combines elements from advertising bachelor’s degree programs and bachelor’s in marketing and other advertising courses, offering a comprehensive curriculum that covers everything from creative strategy to brand management.

Students will gain hands-on experience in media planning, advertising campaigns, and audience engagement through projects designed to hone their copywriting skills and develop strong marketing communication techniques. This creative advertising degree is offered as an online bachelor’s in advertising, making it accessible to students worldwide. With courses in digital marketing, media planning, and advertising design, graduates are well-prepared for careers in advertising.

Whether you’re interested in branding and advertising programs or pursuing a Bachelor of Arts in fine arts and advertising design, this program offers the essential skills to succeed in the ever-evolving advertising industry.

MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)

Publication: Students pursuing Bachelors in Advertising at AIU actively contribute to educational discourse through research projects, often resulting in publications in academic journals and conferences. These publications showcase their innovative approaches to teaching and learning, further solidifying AIU’s reputation as a leading institution for bachelor’s programs in Advertising.

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Transformative Bachelor’s Degree Student Journey at AIU

Embarking on the Bachelor’s in Advertising at AIU is a transformative journey for students passionate about the dynamic world of advertising. This program offers a holistic blend of advertising bachelor’s degree programs and bachelor’s in marketing and advertising, helping students develop crucial skills in media planning, creative strategy, and brand management.

Through immersive undergraduate advertising and media courses, students gain expertise in media planning and advertising, mastering tools and strategies to craft compelling advertising campaigns. The program emphasizes hands-on experience in copywriting skills, audience engagement, and marketing communication, preparing graduates for thriving careers in advertising with a bachelor’s degree.

The online bachelor’s in advertising offers flexibility, allowing students to pursue their studies while balancing personal and professional commitments. Specializations like bachelors in digital marketing and branding and advertising programs allow students to focus on high-demand areas of the field. Additionally, students in the Bachelor of Arts in advertising design program develop their visual storytelling and design skills, preparing them for roles in creative advertising.

By the time students complete the creative advertising degree program, they are equipped with the expertise needed to excel in brand strategy, digital marketing, and media planning, shaping their futures as leaders in the advertising industry.

Community & Social

The full online education program at AIU cultivates an energetic community environment using cutting-edge technologies and collaborative tools, ensuring a nurturing academic journey. Through platforms like the Virtual Campus, Mobile APP, MYAIU, AIULink, and AIUTV, students, faculty, and alumni unite, creating a network of interconnected minds. Engaging in thought-provoking symposiums, webinars, and conferences fosters a global perspective and connections among the various community members.

Accessing the Merlin Media Center provides a wealth of academic resources while staying linked through AIULink, which ensures ongoing internet connectivity. The AIU Virtual Campus, APP compatible with Android and iOS, offers effortless access to programs, tools, information systems, and academic resources. These platforms facilitate sharing personal narratives, exploring holistic development, and contributing to the betterment of humanity, shaping an unparalleled AIU experience.

Academic Resources

At AIU, the Virtual Campus is an innovative center equipped with more than 25 specialized tools, all geared towards supporting and empowering students throughout their educational endeavors. Our newest feature, the Virtual Reality 3D immersive experience, elevates community interaction and nurtures growth, motivation, and inspiration among our diverse student population.

Also, AIU includes the leading Artificial intelligence (AI) tools such as ChatGPT, Dall-E and Midjoruney, PDF Executive Assistance, and Slide Generator, plus others, and is adding new AI tools to ensure students are fluent in this emerging trend and benefit from the boost in productivity they bring.

Within our extensive online library, comprising 260,000 books and 30 million peer-reviewed articles, alongside 105,000 resources co-curated by the AIU community, we establish an unmatched academic setting dedicated to fostering our students’ growth, development, and success.

Virtual Campus

Complete assignments online or offline at your convenience with 24/7 access to distance learning through AIU’s Virtual Campus. Step by Step guides including videos, tutorials, live webinars and examples for each course. All materials can be access on all web browsers as well as via AIU's Mobile App which brings all the features of the Virtual Camus to your Mobile Device.

My AIU Elements

MyAIU’s primary goal is to go beyond Academics, it looks to guide students through 11 elements that are key to living life optimally in all aspects. By identifying and reflecting on these key areas, an opportunity arises to holistically address them, through positive change, habits, reinforcement and tools to keep students on their chosen path.

AIU TV & Radio

The students have the opportunity to produce, edit and host their own show reaching a worldwide audience, the AIU community and giving notice of their expertise/passion in the subject. AIUTV & AIU Radio allow students to explore new ways to communicate, develop a platform and form potential collaboration with likeminded individuals.

AIU Campus Mundi

AIU Campus Mundi is a monthly magazine that gathers the most notable news and information about the university and its members in one convenient place. The magazine allows our community to be well informed, involved and keep in tough regardless of their geographic location. AIU Campus Mundi publishes, news, research, events, awards, academic achievements.

Graduation Ceremony

Each year AIU organizes graduation ceremonies where the students can assist and share their experiences with fellow students and academic members Participation in the ceremony is optional, the day’s events include conferences, research presentations, group meetings, networking, lunch and formal dinner.

Video Thumbnail: AIU Symposium Universe is alive best ways to avoid burnout by Julia Koifman

Symposiums & Webinars

AIU’s symposiums serve as crucial hubs for knowledge and innovation, creating an interactive platform for students in Advertising fields. These events are instrumental in disseminating groundbreaking research, facilitating dynamic exchanges of ideas, and nurturing a culture of lively discussions. Participation in these symposiums exposes individuals to varied perspectives.

Live Classes

AIU introduces an innovative approach to virtual learning by incorporating dynamic live sessions twice daily. One can also access these live classes from the archive that hosts 100s of courses that can be combined to personalize a student’s academic journey. Led by seasoned faculty and experts from various industries, these sessions offer real-time discussions, interactive Q&A segments, and collaborative problem-solving, enriching your comprehension of the community.

Participating in these sessions augments your expertise, equipping you to shape policies and refine your skills in Advertising. AIU’s live classes promise intellectually engaging dialogues, up-to-the-minute industry perspectives, and individualized instructor feedback, guaranteeing a rewarding journey through the study of Advertising. You can access 700+ live classes, 2000+ assignments and projects, 3400 mini courses free of cost as a Guest Student to learn new skills, new abilities, and earn certificates to grow and access new opportunities in your field of interest. In fact, one can earn up to $5000 credit towards their tuition fee by completing 5 Mini-courses and/or Live classes as a Guest Student.

Feel free to glance through some of our recorded live sessions on different subjects.

Special Projects, Research, Publications, and Co-Authoring

The Bachelors in Advertising program at AIU offers students the chance to explore creative advertising and media strategies through special projects, research, and publications. Students engage in hands-on projects, applying skills in media planning, brand management, and creative strategy to develop comprehensive advertising campaigns. The program emphasizes practical experience, fostering copywriting skills, audience engagement, and marketing communication strategies essential for success in the field.

Through research projects and co-authoring opportunities, students gain insights into the latest trends in digital marketing and branding. With an online bachelor’s in advertising, students can tailor their learning to real-world challenges and media planning and advertising techniques, preparing for careers in advertising or brand management.

The Bachelor of Arts in Advertising Design further hones creative talents, offering a pathway into specialized fields such as creative strategy, advertising campaigns, and undergraduate advertising and media work. Graduates emerge ready for dynamic roles in the industry.

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Career Center for Bachelors in Advertising

The Career Center at AIU offers invaluable resources for students pursuing a Bachelor’s in Advertising. This advertising bachelor’s degree program equips students with essential skills for careers in creative advertising, media planning, and brand management. With a focus on marketing communication, creative strategy, and copywriting, students learn to develop impactful advertising campaigns that engage audiences.

AIU’s online bachelor’s in advertising offers flexibility for students balancing other commitments, preparing them for careers in digital marketing, brand management, and advertising design. Graduates with an undergraduate degree in advertising and media can pursue roles in media planning, advertising campaigns, and audience engagement.

Through hands-on projects and practical training, students build a portfolio in areas such as branding, advertising design, and creative strategy. With AIU’s comprehensive support, students are well-prepared for dynamic opportunities in the advertising and marketing industry.

Job Description

A graduate with a Bachelor’s in Advertising is prepared for various roles in the advertising and marketing industry. As an Advertising Specialist, they develop and execute creative campaigns across multiple media channels, including digital platforms, print, and broadcast. Their skills in media planning, copywriting, and creative strategy allow them to craft compelling messages that resonate with target audiences. They work closely with clients and teams to build brand awareness, increase consumer engagement, and drive sales.

Additionally, they analyze advertising research and consumer behavior to optimize campaigns for maximum impact. With a solid understanding of digital marketing, social media advertising, and branding, they contribute to innovative marketing solutions, ensuring that campaigns align with client goals and industry trends.

Employment Opportunities for Bachelors in Advertising

A Bachelor’s in Advertising opens up a wide range of employment opportunities across various sectors. Some of the key roles include:

Advertising Account Executive – Managing client accounts, creating advertising strategies, and overseeing campaign execution.
Creative Director – Leading creative teams in the development of advertising concepts, visuals, and campaigns.
Media Planner/Buyer – Strategizing and purchasing advertising space across platforms such as TV, digital, print, and radio.
Digital Marketing Specialist – Creating and implementing online marketing strategies across social media, email, and search engines.

Brand Manager – Overseeing the development and execution of brand strategies, ensuring consistency across all channels.
Copywriter – Writing compelling advertising content for various media, including print ads, TV spots, and social media.
Public Relations Specialist – Managing the public image of brands and handling media relations.
Market Research Analyst – Analyzing consumer data and trends to guide advertising decisions and strategies.

Content Strategist – Developing content strategies and managing content creation across digital platforms.
Social Media Manager – Managing social media profiles, engaging with audiences, and creating campaigns to drive engagement and brand awareness.

These roles are found in advertising agencies, marketing departments, media companies, digital firms, and corporate communications teams, providing ample opportunities in both traditional and digital advertising fields.

Tools for Professionals with Bachelors in Advertising

Here is a list of useful tools for professionals with a Bachelor’s in Advertising, including their respective website links:

Google Analytics
Website: https://analytics.google.com
A key tool for analyzing web traffic, user behavior, and ad performance to optimize digital marketing campaigns.
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Website: https://www.adobe.com/creativecloud.html
Essential tools for designing graphics, ads, and promotional materials.
Hootsuite
Website: https://hootsuite.com
A social media management platform to schedule posts, analyze social media performance, and manage multiple accounts.
Canva
Website: https://www.canva.com
A user-friendly tool for creating social media posts, advertisements, and other visual content without needing advanced design skills.
SEMrush
Website: https://www.semrush.com
A comprehensive tool for keyword research, SEO analysis, competitor analysis, and improving online visibility.
Mailchimp
Website: https://mailchimp.com
A popular email marketing platform to create and send email campaigns, manage mailing lists, and track results.
Trello
Website: https://www.trello.com
A project management tool that helps advertising teams collaborate, plan campaigns, and track tasks.
BuzzSumo
Website: https://www.buzzsumo.com
A content research tool that helps advertising professionals find trending topics, measure content performance, and track competitors.
Google Ads
Website: https://ads.google.com
A platform to create, manage, and analyze paid search campaigns across Google’s search engine and display network.

Sprout Social
Website: https://sproutsocial.com
A social media management tool that allows for content scheduling, social listening, and analytics to enhance audience engagement.
WordStream
Website: https://www.wordstream.com
A digital advertising tool for managing pay-per-click (PPC) campaigns, SEO, and social media ads.
CoSchedule
Website: https://coschedule.com
A marketing calendar and campaign management tool that helps professionals plan and track their advertising strategies.
AdEspresso
Website: https://adespresso.com
A tool for creating and optimizing Facebook and Instagram ads, with a focus on simplifying A/B testing.
Asana
Website: https://asana.com
A project management platform that helps advertising teams track and collaborate on campaign tasks and deadlines.
Toggl
Website: https://www.toggl.com
A time-tracking tool that helps advertising professionals manage their time spent on various campaigns and tasks.
ViralContentBee
Website: https://www.viralcontentbee.com
A content-sharing platform that helps advertising professionals drive traffic to their content and increase visibility.

These tools help professionals in advertising streamline their campaigns, manage projects, analyze data, and enhance creative output across both traditional and digital media.

Associations for Professionals with Bachelors in Advertising

Here’s a list of prominent associations for professionals with a Bachelor’s in Advertising, including their website links:

American Advertising Federation (AAF)
Website: https://www.aaf.org
A leading national organization that supports advertising professionals through networking, advocacy, and educational resources.
Advertising Research Foundation (ARF)
Website: https://thearf.org
Focuses on advancing knowledge and best practices in advertising research, data, and analytics.
Interactive Advertising Bureau (IAB)
Website: https://www.iab.com
Represents the digital media industry, providing research, standards, and advocacy for online advertising professionals.
Public Relations Society of America (PRSA)
Website: https://www.prsa.org
While focused on public relations, PRSA also offers resources for those involved in advertising, especially in media relations and strategic communications.
International Association of Business Communicators (IABC)
Website: https://www.iabc.com
A global network that supports professionals in communications, including advertising, marketing, and corporate communication.
American Marketing Association (AMA)
Website: https://www.ama.org
A widely recognized association for marketing professionals, offering resources for advertising experts in areas like market research and consumer behavior.
National Advertising Division (NAD)
Website: https://www.bbb.org/nad
A division of the BBB that focuses on self-regulation in advertising to ensure truthfulness and transparency in marketing practices.
The One Club for Creativity
Website: https://www.oneclub.org
An organization that celebrates creativity in advertising, offering awards, education, and networking opportunities for advertising professionals.
Association of National Advertisers (ANA)
Website: https://www.ana.net
Represents the nation’s leading brands, providing advertising professionals with educational resources, industry research, and networking events.
Content Marketing Institute (CMI)
Website: https://www.contentmarketinginstitute.com
Focuses on content-driven advertising strategies, offering resources for professionals working in content marketing and advertising.
Digital Advertising Alliance (DAA)
Website: https://www.aboutads.info
A coalition of advertising organizations that promote self-regulation in digital advertising, ensuring ethical standards in online ads.
Creative Content Association (CCA)
Website: https://www.creativecontent.org
Supports advertising professionals involved in the creation of branded content, providing tools, industry news, and advocacy.
European Association of Communications Agencies (EACA)
Website: https://www.eaca.eu
A trade association representing advertising agencies across Europe, offering resources for professionals working in creative and media planning roles.
Ad Club of New York
Website: https://www.theadclub.org
One of the oldest advertising organizations in the U.S., providing networking events, awards, and resources for advertising professionals.
Women in Advertising and Marketing (WAM)
Website: https://www.wam-uk.org
A network that supports women in the advertising and marketing industries through mentorship, resources, and advocacy for gender equality.
American Women in Radio & Television (AWRT)
Website: https://www.awrt.org
Focuses on the advancement of women in media, including those in advertising, providing networking, professional development, and leadership opportunities.

These associations provide advertising professionals with networking opportunities, industry news, training, advocacy, and recognition, helping them stay connected and advance in their careers.

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Bachelors in Advertising Requirements

The Bachelors in Advertising from AIU equips students with the skills needed to excel in the dynamic field of advertising. This advertising bachelor’s degree program covers essential areas such as media planning, creative strategy, and branding, preparing graduates for careers in advertising, digital marketing, and brand management. Students explore marketing communication strategies and gain hands-on experience in developing compelling advertising campaigns and creating engaging content.

The program also emphasizes the importance of copywriting skills for crafting impactful messages that resonate with target audiences. With an option for an online bachelor’s in advertising, students can enjoy flexible learning while pursuing their degree. This program provides a comprehensive foundation in creative advertising, including Bachelor of Arts in advertising design and Bachelor’s in marketing and advertising. Graduates are well-prepared to pursue exciting careers in advertising with a bachelor’s degree, with opportunities in media planning, audience engagement, and more.

How Can You Apply?

To apply for a Bachelors in Advertising at AIU, you typically need to follow a straightforward process. Start by completing the online application form on the university’s website, providing personal details, educational background, and any relevant work experience. You may be required to submit official high school transcripts or equivalent certifications. Depending on the program, an entrance exam or portfolio showcasing your creative skills might be needed. For international students, proof of English proficiency (such as TOEFL or IELTS scores) may be required.

Additionally, you’ll need to provide a personal statement or motivation letter explaining your interest in advertising. Once accepted, you can enroll in courses related to media planning, creative strategy, and digital marketing. For more details, check the university’s admission guidelines.

Financial Support & Scholarships

We’re excited to present an array of Bachelor of Advertising full scholarships crafted for our students. Kindly share your details to unlock numerous Bachelors of Advertising scholarship possibilities to bolster your academic endeavors. Allow us to aid you in reaching your educational aspirations and fostering your scholarly pursuits.

How Much Does a Bachelor in Advertising Cost Per Year?

We recognize the significance of financial flexibility in your educational endeavors throughout life. Hence, depending on the type of degree requirements and of program you choose, we have introduced a convenient monthly payment plan to make your pursuit of a bachelor’s degree or master’s degree more manageable and freer from financial worries. Our exceptionally affordable tuition fee covers the expense of Advertising programs. So, secure your future with AIU, where first-rate education aligns perfectly with your budget. Your aspirations are well within your grasp.

FAQs

What is a Bachelor's in Advertising, and what will I learn?

A Bachelor’s in Advertising is a degree program that prepares students for careers in the advertising and media industry. You’ll learn about creative strategy, media planning, branding, marketing communication, and the development of advertising campaigns. The curriculum covers essential skills such as copywriting, audience engagement, and digital marketing. You’ll gain hands-on experience in crafting compelling messages and strategies that resonate with target audiences. This degree equips you with the knowledge needed for roles in advertising, marketing, brand management, and digital media.

How does this degree prepare students for the advertising industry?

A Bachelor’s in Advertising prepares students for the advertising industry by equipping them with essential skills in creative strategy, media planning, and branding. The program teaches students how to design and execute advertising campaigns, craft effective copywriting, and engage diverse audiences. It covers both traditional and digital marketing strategies, ensuring students are ready for modern advertising roles. Hands-on projects, case studies, and real-world applications allow students to develop problem-solving skills and creative thinking, making them well-prepared for careers in marketing, brand management, and media planning.

Is it possible to study for a Bachelor's in Advertising online?

Yes, it is possible to study for a Bachelor’s in Advertising online. Many universities, including AIU, offer flexible online programs designed to fit the schedules of working professionals or those who prefer remote learning. These online programs cover key topics such as creative strategy, media planning, digital marketing, and branding. Students can access course materials, participate in discussions, and complete assignments from anywhere, allowing for a convenient and accessible path to earning a degree in advertising while maintaining work or personal commitments.

Are internships a part of the curriculum in advertising programs?

Many advertising programs include internships as part of the curriculum, providing students with hands-on experience in real-world advertising settings. These internships allow students to apply the skills they’ve learned in areas like media planning, creative strategy, and digital marketing. By working with advertising agencies, marketing firms, or corporate brands, students gain valuable industry exposure, build professional networks, and develop practical skills such as campaign execution and audience engagement. Internships are a crucial component in preparing students for successful careers in advertising and marketing.